dailypoint™ – Software made by Toedt, Dr. Selk & Coll. GmbH
dailypoint™ is the leading Data Management and CRM platform for individual hotels & hotel groups. dailypoint™ collects data from all relevant sources such as PMS, POS, website, newsletter or Wi-Fi and creates a central and consolidated guest profile. The integrated patent-pending data cleaning processes and special artificial intelligence (AI) are used in addition to the application and generate extensive guest knowledge.
The cloud-based SaaS solution is the ideal basis for centralized data management (CDM). dailypoint™ consists of 16 modules and is complemented by the dailypoint™ Marketplace with more than 160 solution partners.
This allows dailypoint™ not only be used for measurable marketing (CRM) and optimal direct sales, it also covers the entire customer journey & thus supports all departments of a hotel. The integrated Privacy Dashboard is also the central element for the technical implementation of the GDPR.
It’s always been a hoteliers’ dream to know about their guests’ habits, wishes and aversions – it just makes it easier to keep them smiling. The clean and central profile provides an overview of and insight into all available guest data. You can view their buying behaviour, their wishes, preferences, interests, feedback results or special requirements. The dailypoint™ Central Profile is getting updated constantly and is being enriched by using the most current AI and machine learning processes included in the Profile Engine. Each booking, each click or feedback – everything is recorded and can be used. By linking to your PMS system you provide your staff with the relevant information at the point of sale and hugely improve and personalize service and guest recognition.
The Data Laundry in dailypoint™ is one of the key functionalities and the pre-requisite to consolidate data from different systems to create a central profile. More than 17 years of development resulted in the most sophisticated data cleansing algorithms for international guest data. A fully automated match and merge process handles even millions of records from different sources. For all major PMS systems, dailypoint™ offers 2-way interfaces to make sure, that the created knowledge is available everywhere in the hotel.
Learn WHO your Customers are – like a data professional! With the Profile Engine within dailypoint™ you get a full picture of each customer using the thousands of micro-moments happening every day and coming from the different touchpoints consolidated in dailypoint™. AI (Artificial Intelligence) and machine learning processes transform the massive amount of consolidated data from the PMS, POS, Website, WiFi, Social Media, Newsletter, and so on to create meaningful knowledge you can finally use for an individual service or to improve sales and marketing actions.
With dailypoint™ your marketing is not only streamlined, in many cases automated and highly individualized, your marketing finally is also measurable. Manage different channels and all guest communications centrally within one system. No more over-communication with the usage of communication rules. From newsletters to text messages, push messages, offers, booking confirmations or any automations like pre- and post-stay messages – with dailypoint™ you have everything under control. The Campaign Management allows you to send the right people the right information at the right time using one of the best email-management systems on the market. And it is a closed-loop, the more you communicate with your guests, the more you learn about them.
No matter if you want to make prospective customers book or get additional bookings from your existing guests, 360° by dailypoint™ offers an integrated Voucher System – a great tool for your cross and upselling and to enhance your direct booking strategy.
Fully integrated into your automated marketing campaigns, it integrates the booking incentives whenever you believe it makes sense. You always have full control – be sure it cannot be misused! With the use of our integrated voucher system, one of our customers generated an additional turnover of € 250,000 within 12 months.
Online Reputation Management
The dailypoint™ Questionnaire System combines a complete Online Reputation Management (ORM) tool with a professional form builder. Everything is responsive and can be adapted to your corporate design. Data exchange with leading reputation platforms like TripAdvisor, HolidayCheck or Google Places ensures a global presence and customer acquisition. Important: Each answered questionnaire is connected to the respective guest profile. The benefits are among others a value based complaint management, better analytics and decision making. By using the dailypoint™ Profile Engine you create interests automatically or preferences based on the given answers – for a comprehensive complaint management and analysis of your guest needs. Due to a special questioning methodology daily point ™, not only calculates the satisfaction level, it also shows you the importance of the different services a hotel provides. In addition, you can use the Form Manager to create e.g. profile update pages, real-time feedback, order forms or registration cards for the pre-check-in.
A wide range of pre-defined guest and data quality reports help you to read and interpret your data properly. Whether it is an analysis of the questionnaire results, the results of your marketing campaigns, the value of your customer segments or the quality of your data – there are predefined reports with a wide variety of filter functionalities available.
dailypoint™ is the pioneer of the RFM segmentation in the hotel Business wich you can use for marketing segmentation or service improvements. The values of the RFM segmentation can of course be adapted to your individual needs.
dailypoint™ offers a fully integrated and scalable Loyalty Program which can be used by individual hotels as well by multi-brand hotel groups. Create a tailor-made program just for your company to drive loyalty and direct bookings. It offers an easy to adjust guest portal. Alternatively, you have the option of a full integration in your own hotel website using the dailypoint™ API for the data exchange. Create multiple tears, use the automated points calculation or the optional crediting function to add or deduct points manually for instance at the front desk or your reservations department. No additional hardware is needed. On top, dailypoint™ offers interfaces to Payback, Lufthansa Miles & More, Deutsch Bahn Bonus and others.
With Website Connect you power your website to a direct booking engine. It closes the common gap between a hotel website and the guest profiles. Via an easy to integrate dailypoint™ tracking code you can find out who enters your website and link the visitor in real-time with the existing dailypoint™ profile. Use automated retargeting promotions by e-mail if no booking is made or individualize the content on your website by combining Website Connect with the daily point API. With Website Connect you can also easily create a Direct Booking Club by using the integrated Overlay functionality.
With the integrated central Privacy Dashboard in dailypoint™, you can manage all technically relevant GDPR processes. Perform information or deletion requests in all connected systems – fully automatically. With the dailypoint™ Privacy Dashboard we provide you with a tool to become GDPR compliant from a technical perspective. Without using a central profile and a privacy dashboard hotels are in the risk of heavy penalties because of uncomplete or undocumented GDPR requests. We take data privacy seriously and support our hotels to do the same.
Webservice – dailypoint™ API
The cloud-based architecture of dailypoint™ allows the easy interaction with other systems like your website, your housekeeping software or the hotel app. Get access to the central profile, stays, preferences, loyalty Points and so on to leverage the knowledge wherever it is needed. With the dailypoint™ API, we offer a simple and inexpensive connection. Please check our Developer Registrations for more Details.
Get rid of outdated printouts and design customizable interactive lists with dailypoint™ Smart Lists. The applications of the functionality are manifold. A simple example would be the breakfast checklist: Replace the traditional printouts from your PMS with an interactive list and define the fields you want to display, for each guest: food preferences, VIP levels, etc.The layout is also up to you: checkboxes, drop-down selection menus, and memo notes that can be filled out directly. All the info is updated in real-time from – and to – your guests’ Central Profile.In addition to the list itself, the tool offers custom filters and widgets for a quick overview. How many breakfast guests are still missing? How many VIPs are still on arrival? With dailypoint™ Smart Lists, you can keep track of everything, in the blink of an eye.