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Meta search platforms allow guests to compare, not just different hotel offers but also a variety of intermediaries for each property. On Trivago and TripAdvisor a traveller can see all the different offers that exist for your property in a central place. This gives you the possibility to position your direct booking option next to the offer from other platforms such as OTA’s.
Most Meta Search sites work based on a Pay Per Click (PPC) or Cost Per Click (CPC) price model. You as the official hotel website bid for the positioning on the meta search platform. When a guest clicks on the like he gets taken in to the booking process on your homepage and it will create a cost per click for you with the meta search provider.
META SEARCH AND YOUR BOOKING STRATEGY
Your website and booking engine are the core of your direct booking strategy. If you can’t generate traffic on your website, even the best conversion rate won’t bring you the results you’re looking for.
META search advertisement is one of the tools available to compete for guests’ attention, drive traffic to your website and convert direct guests. Everything needs to work together in order for you to get the return on advertising spend you’re looking for.
In combination with Spider-Booking, we offer the possibility of connecting to Trivago, TripAdvisor and soon G………