Idem Hospitality (a Groups360 company)

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DistributionUpselling & MerchandisingRevenue Management

IDEM is now a part of U.S.-based Groups360. Since our beginning, we believe that meetings and events are the catalyst for positive change in the world, which is why our goal is to simplify bringing people together. We provide a truly end-to-end event housing solution for hotels, from online group guest reservations to detailed reporting to give hoteliers what they need, when they need it.

We have developed the next generation room block management platform to simplify the management of groups for hotels, their event organizer customers, and their guests. In August 2020, IDEM Hospitality became a part of Groups360, and our industry-leading housing and attendee technology became an integral part of the GroupSync platform.

One of the lesser-known aspects of the travel industry is that group-travel is still facilitated by numerous manual processes. For events like corporate meetings & congresses, the event organiser does much of the legwork, collecting guest reservation data into a rooming list, it’s manual, time-consuming & error-prone.

Idem’s Key Benefits

  • GDPR compliant personal data
  • Higher materialisation rates within each group
  • Maximise bleisure opportunities for the business traveller.
  • Reduce errors & duplicates over manual rooming lists
  • Increases loyalty club membership
  • Enables dynamic pricing for groups.
  • Revenue optimisation opportunities from;
    • Extended stays
    • Room type upsells
    • Cross-sell across the hotel

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