Uses apaleo One
LoungeUp is an ultra-personalised guest relationship management platform designed for tourist accommodation providers to increase their revenue, improve their guest satisfaction and expand guest knowledge.
This platform allows hoteliers to manage interactions with guests across all communication channels (emails / SMS / guest portal / chat / push notifications…) in order to consolidate the relationship and personalise guests’ experience.
Additionally, LoungeUp centralises guest data from PMS, social networks, online reputation and SMS / email / chat conversations, providing hotel owners with enhanced guest records and an ultra-fast search engine. This allows you to customise marketing actions according to each guest profile.
Throughout the stay, guest interactions are automated and cleverly personalised. Depending on guest preferences, the hotel offers additional services before the stay which leads to an increase in additional income (on average €10 per guest).
Administrative formalities are facilitated with check-in forms to be completed before arrival, and pre-completed police forms ready upon the day of arrival.
Throughout the stay, the hotel offers tourist recommendations and services, providing guests with a portable travel guide. After the stay, loyalty actions are more relevant and effective thanks to a unified and enriched guest file.
LoungeUp has allowed us to set up a complete guest journey which starts from the very moment of reservation until after their stay. And has also allowed us to put in place additional sales, to capture guests who come via OTA's then to win their loyalty. And finally, effectively collect a maximum amount of data to reuse intelligently and to be able to continuously personalise the welcome. Generally the results are very positive, we have excellent guest feedback, teams immediately took to it and are more available and effective. This allowed us to make additional sales and to reinforce our image of an independent and innovative hotel group. We are always available to listen and eager to try new developments that LoungeUp offer us.
It is important for us to accompany our customers and to be available to them at all times. Our reception is in permanent contact with customers as a result of pre-stay emails and thanks to the chat function, we can respond to their questions whenever they need.
We chose LoungeUp because it presented a solution that could fit with our strategic vision centered around both the guest experience and journey. Feedback is very positive, on both the e-Concierge and the stay emails. Notably the e-Concierge allows foreign guests, for example, to limit the effect of the language barrier and access a the largest amount of tourist information in the minimum time. Furthermore the stay emails allow hotels to generate additional turnover thanks to the services that are pushed by the solution.