About Customer Alliance
Customer Alliance is a guest feedback intelligence platform built for the hospitality industry, trusted by more than 5,000 hotels globally. We help hotels capture, understand, share, and act on guest feedback, bringing reviews from major portals and customized CSAT and NPS surveys into one place, turning them into AI-powered insights and KPIs, and connecting those insights to the right teams through 90+ integrations with PMS, CRM and Revenue systems. With 3+ million surveys processed, 90+ million reviews collected, and true two-way integrations with 19 leading portals including Booking.com, Expedia and HolidayCheck, Customer Alliance is the platform hotels rely on to manage reputation, track guest satisfaction, and turn feedback into measurable results.
- Review Management
- Collect and reply to reviews from 19+ leading portals, including Google, TripAdvisor, Booking.com, Expedia, and HolidayCheck, all from one dashboard.
- AI Reply Assistant
- Reply to reviews up to 3x faster with AI-generated responses that match your brand voice, tone, and language.
- Guest Surveys
- Design customizable surveys for in-stay, and post-stay moments. Track CSAT, NPS, and department-level KPIs across rooms, F&B, spa, gym, MICE, and more.
- AI Hub
- Turn guest feedback into clear priorities. AI Insights group reviews by topic and sentiment to show what guests love and what needs fixing.
Integration features
Automatic Guest Data Import via API
Connect Apaleo and Customer Alliance seamlessly facilitating the retrieval of diverse data, and ensuring that the surveys are sent at the right time to your guests.
Enhance guest journey with touchpoints
Retrieving check-in and check-out dates, languages, and other attributes across the customer journey, adapting the timeline to collect and understand your guest's feedback to leverage and improve your different touchpoints (In-Room, Restaurant, SPA, Breakfast, Conference, Gym, etc...)
Easy connection
Connect Apaleo and Customer Alliance seamlessly. Our support team will guide you in the entire process and we will make it easy, like preparing a coffee or a tea.