Iceland

Sweeply

Tracey is the first AI agent running on Sweeply’s Operational AI Platform for hotels. It reads reservation remarks in real time and automatically turns them into actionable tasks across your workflows.

Your teams will receive the traces the moment they come in, accurately, instantly. This gives your teams the peace of mind to perform their jobs at the best of their abilities, while guests can rest assured that all their needs are taken care of. Tracey scales with your organization, regardless the number of traces.

Tracey is a Plug & Play solution, meaning you just have to turn it on. Sweeply has already created all the workflows for you. You don't have to do anything yourself. Usual bottlenecks in common workflows are already solved before you even start. 

Tracey fires on apaleo webhook events the moment a reservation is created or updated. No polling, no manual exports. The agent lives inside the same event stream apaleo already runs on.

Native apaleo event model.

Baby bed and extra bed rules fire on adults and childrenAges fields, structured PMS data, not comment parsing. A hotelier who correctly records guest count in apaleo gets the benefit automatically.

Understands occupancy data, not just text.

Every trace Tracey creates lands in the same Sweeply task engine the hotel's housekeeping and maintenance teams already use. No new tool, no new training, no new login. The apaleo data flows into the workflow the hotel already runs.

Outputs into Sweeply's existing task layer.

Tracey reads every reservation remark automatically. No one on your team needs to manually scan booking notes and decide what to do.

Time back for your team.

Pilots have shown a 99.7% trace accuracy. Guest requests, late arrivals, special setups, birthdays, every remark that needs action gets actioned. The human dependency is removed from the loop.

Nothing falls through.

Tracey fires on new and updated reservations in real time, 24/7. A guest books at 2am with a late arrival note? The night audit trace is already created before anyone on your team starts their shift.

Works the moment a reservation comes in.

Sweeply handles the runtime, the model, the monitoring, and the maintenance. No n8n, no Supabase, no API credentials, no debugging when something breaks silently. One toggle in your settings.

No infrastructure to manage.

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Sweeply Trace Agent

You already have a Sweeply Subscription running with your apaleo subscription. You get Tracey at a discounted price.

Tracey with Sweeply

You only have a subscription to apaleo, not to Sweeply. Tracey doesn't care, it will work flawlessly.

Tracey without Sweeply

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Optimize efficiency and reduce manual work with powerful automation tools. From streamlining guest communications to synchronizing data across systems, these platforms help hotels save time, minimize errors, and enhance the overall guest experience. Automate repetitive tasks and focus on what truly matters—delivering exceptional hospitality. 

Automation platforms

Streamline hotel operations with intelligent automation. Leverage AI-driven tools to optimize workflows, predict demand, and enhance efficiency across departments. From automated task management to predictive maintenance, Operational AI helps hotels run smarter, reduce costs, and improve service quality effortlessly.

Operational AI

Denmark

Venli

Venli — The Agent Management System for Hospitality

Deploy AI agents that work inside your Apaleo environment — across guest communications, operational reporting, revenue, sales, and every department in between — so your team can run more properties with less manual work.

What Venli does:
Venli connects to your Apaleo account and gives your team two things: a copilot for everyday tasks, and autonomous agents that run workflows on their own.

The copilot sits inside your browser. Staff can ask it to pull and update systems like preparing for VIP arrivals with special requests, draft pre-arrival emails based on guest data, check rate parity across room types, or generate a daily revenue summary — all in natural conversation, all pulling live data from Apaleo.

Autonomous agents go further. You define the workflow, the data sources, and the rules — then the agent proactively work in the background without being asked. 

--> A morning briefing agent that checks overnight reservations, flags anomalies, and delivers a summary to your inbox before your shift;

--> A housekeeping agent that reads arrivals, guest preferences, and past comments, then assigns tasks to the right team;

--> A sales agent that responds to event inquiries, builds proposals from your rate plans, and updates your pipeline.

Every agent has human-in-the-loop controls. Nothing writes back to Apaleo without staff approval.

Why one platform instead of five:
Most hotels bolt on separate tools for point solutions like guest messaging, analytics, housekeeping, sales, and reporting. Each one needs its own setup, its own data connection, its own maintenance. Venli replaces that patchwork with a single AI layer across your entire operation — all running on the data already in Apaleo.

For hotel groups:
If you manage multiple properties on Apaleo, Venli gives you cross-portfolio reporting, standardized agent templates you can roll out to new properties in one click, and centralized oversight of every agent running across your group.

What connects out of the box:
Reservations, guest profiles, folios, rate plans, room inventory, and market segments — all in real time. Guest communication agents work across email, WhatsApp, SMS, and voice. Bulk operations on rate plans and room configurations are supported. If you're migrating properties to Apaleo from another PMS, Venli can assist with cross-system data mapping.

Setup:
Connect your Apaleo account, invite your team, and start using agents the same day. No IT project, no consultants, no months of configuration.

Venli connects to your Apaleo environment - reservations, guest profiles, folios, rate plans, room inventory, and housekeeping status. Pull data, modify reservations, update rate structures, and run bulk operations through conversation or automated agents. All actions respect your Apaleo scopes.

Real-time read and write access across your Apaleo data

Set up agents that generate daily revenue summaries, arrival overviews, housekeeping task lists, or financial snapshots - pulled live from Apaleo and delivered via email, Slack, WhatsApp, or in-app dashboards. No manual exports, no spreadsheets. Schedule once, adjust anytime.

Automated reporting and operational briefings

Venli integrates with 100+ hospitality systems beyond Apaleo - POS, channel managers, messaging platforms, CRMs, and more. Pull data across systems that were never built to work together, run cross-platform reports, and trigger workflows that span your full tech stack from a single interface.

Connects your entire stack - even systems that don't talk

Create agents for any workflow — revenue briefings, housekeeping tasks, guest messaging, sales outreach. Set triggers, data access, and output channels. Deploy in minutes, adjust anytime.

Build, deploy, and manage AI agents

Staff approve, edit, or reject every write action before it executes. Full visibility into what each agent is doing and why. Move workflows to fully autonomous only when you're ready.

Human in the loop on every action

Ask questions, pull reports, look up guests, manage rate plans, draft communications — all through natural conversation. One interface across your entire Apaleo environment.

Full copilot control over your systems

Pull reservations, guest profiles, and rate structures from your old PMS and map them into Apaleo. Cut weeks of manual migration work down to hours.

Migrate between PMS without the pain

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Great for independent hotels under 50 rooms getting started with AI. Deploy your first agents and give staff a copilot to 10x productivity.

Starter

For hotels ready to scale AI across every department. More credits, better top-up rates, and rollover so nothing goes to waste.

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Enhance guest interactions with AI-powered messaging and voice assistants. Automate responses, provide instant support, and personalize guest experiences across chat, email, and voice channels. From answering booking inquiries to handling service requests, conversational AI ensures seamless, 24/7 engagement.

Conversational AI

Germany

MARA Solutions

MARA is the AI-powered review assistant built for modern, independent hotels and hotel groups. It delivers the most personal and brand-aligned AI responses—automatically adapting to your hotel’s tone and learning how to handle recurring topics like a human would. Unlike clunky legacy systems, MARA is fast, intuitive, and built for teams who value time and guest connection. Its built-in AI analytics engine doesn't just show data—it tells you exactly what to improve to boost ratings and guest satisfaction.

Here are some key MARA features:
- The most personal AI for review responses that adapts to your language
- Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done".
- Truly personalized and actionable analytics, as individual as each hotel
- Response automation (e.g. automatic responses to 5-star reviews without text from Google)

Why the MARA x Apaleo Integration is unique:
- The only 2-way integration that enriches your PMS and your ORM data
- Seamlessly integrates in both systems
- Better PMS data to serve guests more personal 
- Enriched review data for enhanced analysis

Transform every returning guest check-in into a tailored experience. MARA enriches your PMS data with guest preferences gathered from reviews and surveys, allowing your team to anticipate needs effortlessly.

Create reservation notes in Apaleo

Gain deeper insights into your property with detailed room-level analysis. Identify which rooms receive the best and worst ratings—and understand the reasons behind them.

Room-level performance analytics

MARA automatically generates maintenance and housekeeping tickets (e.g., "A/C broken in room 105"). These can be easily retrieved via our API and integrated directly into your existing ticketing system.

Automated service tickets

MARA helps you efficiently increase your ratings on platforms like Google, Booking, Tripadvisor etc. to enhance your online reputation and increase your hotels visibility.

Improve your overall rating

MARA customers achieve 100% response rates with ease because our AI understands your language and knows your hotel. This means you only need to approve replies and publish them from the Review Inbox.

Boost your response rates

We want to help you focus on what really matters - spending time with your guests to create an exceptional guest experience. MARA helps you save plenty of hours each week managing your reviews.

Save time and money

MARA AI Review Assistant

Complete Online Reputation Management solution to manage your guest reviews & feedback.

Inbox & Analytics

Generate the most personal AI review replies

Take control of your hotel's online presence with powerful review and feedback management tools. Aggregate guest reviews from multiple platforms, analyze sentiment, and respond efficiently—all from one place. Enhance guest satisfaction, improve ratings, and drive more bookings by proactively managing your reputation.

Online reputation & feedback management

Albania

Softup

Running a hotel means making hundreds of decisions every day - about pricing, staffing, guest experience, and operations. But too often, the data you need to make those decisions is buried in spreadsheets, scattered across systems, or arrives too late to act on.

SibilAI changes that. It connects directly to your property management system and transforms your live hotel data into dashboards, reports, and alerts that are built around the way you actually work.

How it works
1. Getting started takes minutes, not months. Connect Apaleo with more integrations coming soon - and SibilAI securely pulls in your reservations, revenue, room status, and guest data. From there, you simply describe what you want to see.
2. Ask for a "weekly RevPAR breakdown by property" or a "guest nationality report for Q1" in plain English, and AI builds a fully interactive dashboard in seconds

Need to make changes? Just ask. Add date filters, compare room types, break down by channel - you refine your dashboards through conversation, not configuration menus. Every dashboard is custom-built to match your operations, not a rigid template you have to work around.

Stay informed without the busywork

SibilAI goes beyond dashboards. Schedule automated reports so your team receives the numbers that matter - daily, weekly, or monthly - without anyone having to pull them manually. Set up real-time alerts on Slack or Microsoft Teams, so you know immediately when occupancy drops, ADR falls below a threshold, or VIP guests are arriving.

Instead of spending your morning exporting CSVs and building pivot tables, you start the day with the insights already in front of you.

Make your business more successful

Hotels that act on data outperform those that react to it. With SibilAI, your team can spot revenue trends before they become problems, adjust pricing strategies based on real-time demand, and make staffing decisions with full visibility into upcoming occupancy. Operations managers can monitor multiple properties from a single view, and general managers get the high-level picture without waiting for end-of-month reports.

The result: fewer surprises, faster decisions, and more time spent on what matters most - delivering exceptional guest experiences.

SibilAI is built for hospitality professionals, not data analysts. No technical skills required. No training. No setup wizards. Just the insights your hotel needs, exactly when you need them.

Describe what you need — 'weekly RevPAR by property' or 'guest nationality trends' — and get a live dashboard in minutes. No analysts, no connectors, no formulas.

AI dashboards from plain English, not SQL

Not quite right? Tell the AI what to change — add a filter, swap a chart, break down by room type. Your dashboard evolves through conversation, not settings menus.

Iterate with conversation, not configuration

Compare occupancy, ADR, and RevPAR across hotels. Spot underperformers, track group-wide trends, and drill into individual properties — all from a single dashboard.

Portfolio views across all your properties

Real-time dashboards on occupancy, revenue, and guests - act on what's happening now, not last month's report.

Faster, smarter decisions

Automated reports delivered on schedule. Your team focuses on guests, not data entry.

No more spreadsheet mornings

Track ADR, RevPAR, and booking patterns as they develop. Adjust pricing while there's still time to act.

Spot revenue opportunities early

Get notified on Slack or Teams when occupancy drops, VIPs book, or revenue falls below target.

Instant alerts where you work

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SibilAI

Everything included for your hotel group. No tiers, no limits.

All Inclusive

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Unlock powerful insights and make data-driven decisions with advanced analytics and BI tools. Track performance, monitor key metrics, and identify trends to optimize pricing, distribution, and guest experiences. Stay ahead of the competition with real-time data at your fingertips.

Analytics & business intelligence

Opally

On‑brand guest communication across email, chat, and voice – powered by live Apaleo data and direct reservation management.

What Opally Does
  - Centralizes guest communication across email (Outlook/Gmail), website chat, and voice – so no inquiry is missed.
  - Pulls real‑time availability, pricing, and reservation details from Apaleo.
  - Creates, modifies, and cancels bookings directly in Apaleo based on guest requests.
  - Sends secure payment links and tracks deposit status.
  - Adds services like breakfast, parking, or spa to existing reservations.
  - Drafts and delivers replies in your brand voice.
  - Learns from staff edits and approvals to improve future responses.

Real-time room availability, pricing, and property details pulled directly from Apaleo.

Live availability queries

Search guest reservations by email, view full booking history and stay details.

Booking lookups

Create, modify, and cancel bookings. Change dates, upgrade rooms, or adjust guest counts.
Generate secure payment links for deposits and track authorization status.

Reservation management & payment link handling

Drafts and sends policy‑compliant replies inside Outlook/Gmail with direct booking actions.

Email assistant

Answers FAQs, rates, and availability with live Apaleo data.

Website chatbot

Natural, hotel‑specific calls for reservations, modifications, and service requests.

Voice assistant

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Essential AI for email and website communication

All channels with voice, messaging and unlimited users

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Engage with guests in real time through their preferred channels, from WhatsApp to SMS and beyond. Centralize all conversations in one place, automate responses, and personalize communication to enhance guest satisfaction and drive upselling opportunities

Guest messaging platforms

Netherlands

Runnr.ai

Guest communication through direct channels and artificial intelligence with Runnr.ai 
Runnr.ai is your AI-driven guest communication platform, streamlining communications across direct channels similar but not exclusive to (e.g. WhatsApp) and enhancing guest experiences for hotels, resorts and accommodations
By integrating with Apaleo, Runnr.ai leverages real-time data to automate and personalize guest interactions from check-in to check-out, ensuring every stay is memorable.Great for: Instant Q&A / customer service, promotion of specific offers and upsells, review management and notification of important things to know during their stay.

Whatsapp has a much higher open (98%) and engagement (~50%) rate than email marketing. This allows you to reach guests as well as leveraging the connection with upsells.

Use direct channels (e.g WhatsApp) to connect with guests

Guests get instant gratification on their questions. They can use their preferred device and get instantly what they need from the hotel.

Improved guest experience

Streamline operations by automating routine inquiries (e.g. FAQ, Requests and Upsells), freeing up staff to focus on high-impact guest interactions.

Reduce stress on operations

Hotels have the ability to build a relationship with its guests pre-, in- and post-stay. Welcome messages, check-in messages and review messages are sent automatically to the guest on WhatsApp.

Happy guests

Guests have the opportunity to book extras which are available in the hotel such as breakfast or late checkout by booking directly through direct channels like (e.g. WhatsApp) 

Increase ancillary revenues

Professional (monthly)

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Enhance guest engagement with automated chat solutions. Respond instantly to common inquiries, streamline bookings, and provide easy access to hotel information through live chat and messaging apps. Chatbots handle repetitive tasks efficiently while ensuring smooth handovers to staff when needed—delivering fast, seamless support 24/7.

Live chats & chatbots

United States

Akin Labs Inc

D3x is an AI-powered guest engagement platform for hotels and hospitality brands. We automate guest conversations across web chat, WhatsApp, SMS, email, and voice—helping operators boost direct bookings, lift guest satisfaction, and free staff from repetitive tasks.

D3x delivers instant, personalized support 24/7, turning every inquiry into an opportunity to connect, upsell, and delight.

Seamlessly integrates with PMS, CRM, guest journey, housekeeping and your existing tech stack.

Transform guest service from a cost center into a growth engine—with D3x.


D3x instantly checks rates and room availability in Apaleo and provides guests with deep links directly to your booking engine—turning conversations into confirmed bookings faster.

Real-time Availability & Instant Bookings

D3x dynamically retrieves reservation details from Apaleo in real-time, instantly answering guests’ questions such as booking confirmations, arrival dates, or special requests, without manual intervention.

Automated Reservation Assistant

Seamlessly add upsells (breakfast, parking, pets, and more) directly into guest bookings through Apaleo. D3x intelligently suggests and confirms upsell options during guest conversations, increasing revenue per stay effortlessly.

Effortless Upselling Integration

D3x gives your guests immediate answers—across chat, email, WhatsApp, and voice. Deliver personalised support 24/7, ensuring happier guests, fewer missed bookings, and standout guest experiences.

Delight Guests, Instantly and Effortlessly

Automate up to 85% of common inquiries with our smart AI concierge. Your staff spends less time answering FAQs and more time creating meaningful connections, driving loyalty, enhancing service quality

Free Your Team from Repetitive Questions

D3x proactively engages guests on your website, nudging them toward direct bookings and targeted upsells, unlocking revenue by delivering the right offers to the right guests at the right moments.

Boost Direct Bookings & Revenue Opportunities

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Unlimited, high speed access to D3x Engine and Skill router, powered by OpenAI, Claude and Gemini

Professional

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Apaleo GmbH

Transform guest requests into flawless execution with Apaleo's AI-powered Trace Agent. This autonomous agent continuously monitors your apaleo reservations, intelligently identifies guest preferences, special requests, and operational requirements hidden in booking comments, and automatically creates actionable tasks in Sweeply’s housekeeping and task management platform.

How it works: The Trace Agent analyzes reservation data including comments, guest birthdays, rate codes, and special remarks. Using advanced AI and your customizable SOPs (Standard Operational Procedures), it interprets guest wishes and operational needs, then autonomously generates properly categorized tasks for your housekeeping and operations teams, directly in the Apaleo UI through a Sweeply integration. No more manual reading through reservation notes or risk of overlooking important guest requests.

The Trace Agent continuously scans Apaleo reservations in real-time, analyzing booking comments, guest profiles, rate codes, and special dates (like birthdays or anniversaries) to identify actionable items that require staff attention.

Autonomous Reservation Monitoring

Using advanced AI language models, the agent understands context and intent behind guest requests written in natural language, accurately categorizing them into appropriate task types (amenities, room setup, dietary requirements, celebrations, etc.) without human intervention.

Intelligent Request Interpretation

Seamlessly creates structured, actionable tasks directly in Sweeply’s task management system based on identified guest needs, complete with proper categorization, priority levels, and departmental assignments - ensuring nothing falls through the cracks.

Autonomous Task Creation

Automated detection ensures every preference and special requirement is captured and actioned.

Never miss a guest request

Eliminate time-consuming manual review of reservation comments across departments.

Reduce staff workload

Faster, more consistent fulfillment of guest wishes leads to better reviews and repeat bookings

Improve guest satisfaction

Your team receives clear, actionable tasks instead of having to interpret vague comments

Increase operational efficiency

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Trace Agent

The AI agent is provided free of charge. It can be used and directy integrated with a paid Sweeply account or customized to your needs.

Free of charge

Reservation with relevant information for task creation

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Guest details with relevant information for task creation

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Streamline housekeeping operations and improve team coordination with smart task management tools. Assign housekeeping tasks, track cleaning progress in real-time, and seamlessly update room status in the PMS. Instantly report maintenance issues, mark rooms as out of service, and enhance efficiency—all from one centralized platform.

Housekeeping & Staff collaboration

Onsai 

Onsai – The Voice of Hospitality

Onsai creates digital employees for hotels. Powered by Agentic AI, our solutions take over tasks that are hardest to staff, easing the impact of labor shortages. They support hotel teams, streamline operations, and safeguard service quality where it matters most.

Our technology integrates seamlessly with existing PMS and communication systems, automating routine tasks and serving guests 24/7 in 25 languages. The product suite includes Onsai Voice, which automates calls, processes reservations, answers guest questions, and relieves the front desk. The Messaging Agent manages communication via WhatsApp and web chat to increase conversion and strengthen guest loyalty. With the Reservation Check Agent, bookings are validated automatically and discrepancies are detected early, while the Commission Check Agent reconciles OTA commissions with PMS data and reduces manual workload by up to 75 percent.

For hoteliers, the impact is clear. The majority of guest interactions can be handled without staff involvement, resulting in a significant reduction in labor costs and administrative workload. Guests benefit from immediate and consistent responses, while hotels see improved service levels and higher satisfaction. Implementation is rapid, with results visible within days, and the use of GDPR-compliant, open-source technology guarantees full data ownership and security.

Onsai makes technology invisible and service tangible. Our digital employees free hotel staff to focus on what truly matters: personal attention and exceptional guest experiences.

Onsai

Discover, adopt, and share cutting-edge AI solutions that streamline operations, enhance guest experiences, and drive long-term scalability.

Apaleo Store

Plug & play

Bulk

IBE by Simultem

happyhotel

New & noteworthy

Sweeply Trace Agent

Ariane — Online & Kiosk Check-in

Payment Reconciliation

Featured

Sweeply

GIMSI - Group & Proposal Management

SibilAI

Apaleo Agent Hub

Collections

For serviced apartments

Hotel of the future

For selected service hotels

For independent hotels

The open hospitality platform

Popular

MARA AI Review Assistant

Straiv

Bulk