About D-EDGE CRM (Formerly LoungeUp)
D-EDGE CRM is the proven, all-in-one solution that connects and personalises the guest journey while streamlining operations and boosting revenue for over 3,000 accommodation providers, from 4-star independent hotels to major groups and resorts. We simplify, personalise, and track every guest interaction and operational task, increasing team efficiency, guest and team satisfaction, and ancillary revenue. The company has been part of the D-EDGE group since 2024, the European No. 1 and World No. 3 hotel distribution technology provider in the hospitality industry, supporting 17,000 hotels across 150 countries. Together, we bring the power of scale to your guest relationship management.
Key Features:
Guest Experience & Loyalty:
☑︎ Contactless Check-in/out and Keyless Entry ☑︎ Automated & Real-time Tailored Guest Messaging (SMS, WhatsApp, email, chat…) ☑︎ Guest App for service ordering, concierge, and tourism guide ☑︎ Loyalty Programme & Tier-based Experience
Operations & Staff Efficiency:
☑︎ Centralised Task Management and Internal Communication ☑︎ AI Support for guest requests and content creation ☑︎ Smart virtual logbook and efficiency dashboards
CRM & Revenue Generation:
☑︎ Unified Guest Database for segmentation and loyalty ☑︎ Automated Upselling/Upgrades and Service Payments ☑︎ Truly personalised Newsletters and targeted campaigns
See D-EDGE CRM for yourself on www.loungeup.com
- ① Maximise Revenue
- ☑︎ Automatically suggest upgrades and sell services before and during the stay ☑︎ Track campaign performance to optimise sales strategy
- ② Increase Productivity
- ☑︎ Digitise check-in/out, simplify access with mobile keys, and use AI to answer requests ☑︎ Coordinate teams effectively with a smart virtual logbook and management dashboards
- ③ Boost Satisfaction
- ☑︎ Inform guests in their own language and communicate in real-time across preferred channels ☑︎ Offer seamless service ordering and a virtual tourism guide on mobile
- ④ Build Loyalty
- ☑︎ Centralise and organise all guest data into a unified profile ☑︎ Accurately segment groups to send truly personalised newsletters and recognise loyal guests
Integration features
Retrieve bookings and update guest details
D-EDGE CRM retrieves bookings and guest information from Apaleo, targeting guests through pre-stay communications, and updates contact details and profiles within Apaleo
Digital Registration Card & online check-in
Go paperless with D-EDGE CRM and enjoy the Digital Registration Card functionality inside the online check-in process.
Guest Profiles and Messaging Hub inside Apaleo
Answer guest requests (via WhatsApp, chat, SMS, etc.) and check guest profiles without leaving Apaleo; D-EDGE CRM is embedded inside your PMS.