Finland

Simultem

Profiles by Simultem was designed to ease the challenge of managing guest information by providing an all-in-one guest management solution with intelligent automation. We’ve gathered insights, pain points, and feature requests directly from hoteliers to create a tool that simplifies daily operations, enhances guest interactions, and ensures data accuracy.

With Profiles by Simultem, hotel staff can quickly access and manage guest profiles, merge duplicate records effortlessly, and gain valuable insights with AI-generated summaries. Built with multiple essential functions in one platform, it eliminates time-consuming manual work and helps hotels deliver seamless, personalized experiences.

We provide solutions for these issues:

- Guest information scattered across systems
- Hard to track returning customers & booking history
- Inability to merge duplicate profiles
- Difficulty in making a reservation for an existing profile

Duplicate profiles cause confusion and inaccuracies. With Profiles by Simultem, merge them in clicks or automate the process, ensuring accurate guest data and improving service effortlessly.

Effortless Profile Merging

Profiles offers a complete guest view with personal details, purchase history, and AI summaries, allowing staff to quickly access key info and personalize interactions for a better guest experience.

Centralized Guest Information

This integration increases efficiency, reduces the chance of errors, and speeds up the booking process, boosting conversion rates and enhancing customer satisfaction.

Streamline Reservation with "Book Now" Plugin

By merging duplicate profiles and ensuring accurate, up-to-date guest data, hoteliers can provide more personalized service, boosting guest satisfaction and loyalty.

Reducing Errors Caused by Duplicate Profiles

The ease of access allows staff to personalize guest interactions more effectively, improving overall guest experiences and fostering positive reviews and repeat visits.

Save Time with Centralized Guest Profiles

By keeping guest data clean and accurate, hotels can personalize interactions, recognize loyal guests, and target promotions more effectively, improving marketing efforts.

Smarter Decisions & Better Guest Experiences

This integration increases efficiency, reduces the chance of errors, and speeds up the booking process, which can boost conversion rates and enhance customer satisfaction.

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Profiles

Basic

Your guest list view page with full data, excel export, and logs

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Select guest profiles to merge to their primary profile

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Review profile selection before the confirmation

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Automatic daily merging schedule made easy

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Click Book Now button for instant pop-up reservation window

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Start free trial right away from the landing page

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Guest info with additional Book Now plugin, notes, and hashtags

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Build lasting guest relationships and drive loyalty with smart CRM and email marketing solutions. Centralize guest data, personalize communication, and automate targeted campaigns to boost engagement and direct bookings. Strengthen connections and turn first-time visitors into repeat guests.

CRM & email marketing platforms

France

LoungeUp

LoungeUp by D-EDGE is the all-in-one platform for guest relationship and hotel operations management, used by more than 3000 tourist accommodation providers from 3-star to luxury hotels, as well as hotel groups and chains. The company has merged with D-EDGE in 2024, the European No1 and World No3 hotel distribution technology provider in hospitality, supporting 17,000 hotels in 150 countries.

Key features of LoungeUp platform:
- CRM and marketing newsletters segmentation
- Online check-in/out
- Keyless entry
- Contactless experience
- Upgrade and payment
- Guest messaging
- Personalisation automation
- Staff tasks management
- Internal communication

LoungeUp aims to streamline and personalise the guest experience whilst simplifying operational work and increasing the establishment’s revenue. 

It allows teams to manage guest interactions via email, SMS, WhatsApp, Facebook Messenger and on a mobile/web app, as well as simplifying procedures and access to services: 
- check-in/out
- ordering of services
- mobile key
- concierge
- tourist guide
 - reporting of problems
- digital press, etc. 

All guest requests are tracked and centralised in order to avoid oversights and optimise teams’ day-to-day work. 

By optimising interactions and task management, it significantly increases the efficiency of teams and the hotel's satisfaction rate and revenue.

See LoungeUp for yourself on www.loungeup.com

Retrieve properties & reservations from apaleo

Go paperless with LoungeUp and enjoy the Digital Registration Card functionality.

Digital Registration Card

Inform your guests in their own language
Communicate in real time with your guests via SMS, WhatsApp or Facebook Messenger
Offer a virtual tourism guide on mobile
Facilitate access to your services wi

Improve guest satisfaction

Digitise check-in procedures
Manage arrivals and departures with ease
Make use of mobile keys
Manage your guests' requests efficiently
Coordinate your teams with a smart virtual logbook
Optimise emplo

Increase productivity

Automatically suggest upgrades before the stay
Sell your services during the stay
Track the performance of your campaigns to optimise your sales

Maximise additional revenue

Collect and organise your guests' contact details and data
Centralise guest information in a unified database
Accurately segment your guests into groups
Send out truly personalised newsletters

Build Guest Loyalty

LoungeUp by D-EDGE

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Empower guests with a seamless, self-service experience from booking to checkout. Whether through a mobile app or web-based platform, enable online check-in, upselling, and instant access to hotel information—all at their fingertips. Enhance convenience, boost engagement, and create a frictionless stay.


Digital Guest Journey

Germany

TrustYou GmbH

TrustYou’s Customer Data Platform (CDP) is designed specifically for the hospitality industry to consolidate customer data from various sources such as PMS, feedback systems, and loyalty programs into unified profiles. Utilizing AI-powered insights, it offers comprehensive business intelligence to understand customer behaviors, preferences, and revenue metrics. The platform seamlessly integrates with existing PMS systems, reducing setup complexity and costs. Additionally, it enables targeted marketing through top platforms like Mailchimp and HubSpot and supports omnichannel activation with event-based messaging via email, SMS, and WhatsApp. TrustYou CDP ensures robust data privacy and compliance with GDPR standards, providing a secure and efficient solution for enhancing customer engagement and optimizing operations in the hospitality sector.

Merge your customers’ touch points across all platforms and channels (PMS, guest feedback, loyalty, website, etc.) with the help of AI. 

Customers Dashboard

Target the right customer with the right message at the right time. Build audiences, create campaigns, measure return on investment without relying on other teams.

Audience Segementation

See detailed statistics on revenue and compare profitability across locations and categories.

Revenue Dashboard

Gain a 360-degree view of customer interactions to tailor services and improve satisfaction

Enhanced Customer Understanding

Target the right audience with personalized information based on detailed customer segmentation

Personalized Marketing

 Optimize marketing efforts to convert indirect bookings into direct ones, boosting revenue

Increased Direct Bookings

Receive and act upon detailed statistics and understand the effect of campaigns on audience behavior

Measure ROI on Marketing Campaigns

TrustYou Customer Data Platform

Full Customer Overview, Revenue Dashboard, Audience Building, Targeted Marketing Campaigns. Pricing starts at 349€/month per property

Full Customer Data Management

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Italy

ADDITIVE+

ADDITIVE+ MARKETING AUTOMATION is an automated marketing platform for hotels.
The integrated ADDITIVE+ CRM collects data from different sources such as PMS, websites, newsletters, ad platforms or social media channels and calculates detailed business and marketing metrics as well as centralized and consolidated guest profiles.

Utilize guest data from apaleo to create targeted marketing campaigns in ADDITIVE+, increasing engagement and conversion rates.

Automated Marketing Campaigns

Leverage detailed guest profiles from apaleo to create highly targeted segmentation in ADDITIVE+, allowing for personalized communication and offers.

Advanced Segmentation

By integrating reservation and guest data, hoteliers can offer personalized experiences, improving guest satisfaction and loyalty.

Enhanced Guest Experience

The combination of accurate reservation data and targeted marketing campaigns can lead to higher conversion rates and upsell opportunities, ultimately boosting revenue.

Increased Revenue Generation

Access to detailed business and marketing metrics allows hoteliers to make informed decisions, optimize marketing strategies, and allocate resources effectively.

Data-Driven Decision Making

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Drive revenue and guest engagement with flexible voucher solutions. Create and manage prepaid vouchers, gift cards, and exclusive deals to boost bookings and cash flow—especially during low-demand periods. Offer guests a seamless way to purchase and redeem experiences while maximizing your hotel's profitability.

Voucher management systems

fanz

__How do we support you?__
At fanz, we are on a mission to connect companies with new and existing customers in a powerful way.

We are building amazing, easy to use, value-added services on top of the existing digital payment infrastructure that both businesses and customers love. Once you combine smart ways of accepting digital payments with loyalty rules, review automation, direct messaging, smart referrals, loyalty ad networks, smart tipping, machine learning and more, we can rethink the way businesses transact, interact and connect with new and existing customers.

__Convenient and fast payments integrated into apaleo__
- Enable QR code payments at Point-Of-Sale or send payment links via SMS/email
- Multi-channel payment via Ecommerce as well – one solution for getting paid via your website, acquiring new customers and retaining them
- Guests can conveniently pay with their mobile phones using their favorite payment providers like Google Pay, Apple Pay, Visa, MasterCard, Amex, etc.!
- Fast, secure and PSD2 compliant
- No hardware terminals, no maintenance, no touch at Point-Of-Sale
- Brings offline payments online with seamless integrations from the apaleo dashboard
- Powerful state-of-the-art CRM / Loyalty included without the need for additional cost intensive software

__Turn payments into a marketing machine__
- After payment, up to 80% of all customers participate in collecting cashback, 10x more than industry standard!
- No data silos, no sign-ups, no cards, no apps, no complex redemption and integrations. Fanz makes it convenient and beneficial for customers to spend more money with a business or group of businesses.
- We match collected cashback to the customer’s mobile number and send text messages with a 100x higher response rate than traditional marketing.

__Powerful merchant backend__
- You can define your own loyalty rules such as % of cashback, frequency and time frame.
- Access to transactions and customer data in real time.
- Detailed reporting on each payment, redeemed cashback, cost and ROI at your fingertips.
- Form a network by inviting other merchants into your network

__A new kind of CRM on autopilot__
Our built-in CRM knows best (based on machine learning) when to send your existing customers a personalized text message to retain them. “Your x€ cashback is waiting for you. Come back x more times for payout”

__Motivate customers to refer a friend__
Incentivize your customers to refer a friend so you can acquire new ones. “Invite a friend and you both get x% cashback at your next purchase with Y”

__Get on top of every Google search__
Fanz triggers your customers to review your business after every purchase. More reviews mean more customers finding you and buying from you. “Wooohooo. You just received x€ cashback.

fanz processes the payment and posts in Guest Account

Seamleassly performing the payment

fanz will create a new reservation in apaleo

New Reservation Creation

Incentivize your customers to refer a friend so you can acquire new ones. “Invite a friend and you both get x% cashback at your next purchase with Y”

Motivate customers to refer a friend

Fanz triggers your customers to review your business after every purchase. More reviews mean more customers finding you and buying from you. “Wooohooo. You just received x€ cashback.

Get on top of every Google search

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With fanz you bring them online. Your customers pay with their mobile wallets like Apple Pay, Google Pay, PayPal...

Fanz Payment Engine™

Define your loyalty rules such as cashback %, frequency and timeframe. Reach 100% of paying customers without the need of costly systems.

Fanz Loyalty Engine™

Enable your customers to seamlessly leave a review after every purchase. More reviews means better rankings, means more revenue.

Fanz Review Engine™

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Streamline transactions and enhance service across your hotel’s restaurants, bars, and outlets. Process payments quickly, manage orders efficiently, and integrate seamlessly with your hotel’s operations. A flexible, reliable solution for delivering a smooth guest experience.

Point of sale systems

Re:Guest

Re:Guest is the digital room seller for the hotel of the future. The sales software recognises and exploits the revenue potential of your rooms and additional services in every phase of the guest journey.


With Re:Guest, you create offers that make your guests' hearts beat faster - with Auto Offer even completely automated and always 100% personalised - maximise the sale of additional services thanks to the upselling function, send profiled newsletters that strengthen guest loyalty and chat with your guests in Messenger and on WhatsApp.  


Re:Guest is the cloud software that takes your hotel sales to the next level.

2-way integration

Sending offers via e-mail 📬 is out. An enquiry comes in. I automatically create a website for the offer. Tailored to the wishes of the guest. Looks crisp, works at a rate of knots, reaches the heart

CRISP OFFER. GOOD CONVERSIONS.

That is why I will always sell a little bit more to your guest🧴. Your awesome additional services for example. Champagne instead of Prosecco for your guest? Leave it to me!

CHARMING SALESMEN ALWAYS SELL MORE.

I don’t send around newsletters 📰 randomly. I choose the right topic for the right guest. And the right channel. News via WhatsApp 💬? Great! I can do that.

I SPEAK YOUR GUEST'S LANGUAGE.

Is your reception understaffed 🤯? Your guest will still get his offer! With Re:Guest AUTO OFFER 🤖, the most intelligent digital collaborator you could ever imagine. I'm not a bot, but a room seller.

I SEND OUT OFFERS AUTOMATICALLY.

ReGuest

- automated collection of data for efficient guest care, Automated Workflows and Analytics
- simple and fast creation of personalised offers

OFFERS Plan

- automated collection of data for efficient guest care, Automated Workflows and Analytics
- Wish list and automated sales of services

UPSELLER Plan

- 'Sales Campaigns' Plan
- Auto Selection: automatic and personalised sales messages

POSTSELLER Plan

- Offers Plan + Upseller Plan + Postseller Plan

SALES CYCLE Plan

Sweden

Bookboost AB

Elevate your hotel's guest experience with Bookboost's Multi-Channel CRM – a holistic solution designed exclusively for the hospitality industry.

Seamlessly effective and user-friendly, this CRM harnesses the power of data to offer a comprehensive understanding of your guests. You will gather all the insights you need to power up your offerings and make data-driven decisions that enhance guest satisfaction. 

With a visual and clear mapping of the guest journey, you will know what is being sent at every stage of and on each channel -not just email. With advanced targeting and personalised communications, conversions soar, while automation boosts marketing efficiency.

Uncover new revenue streams, increase conversions and engage with your guests using the right message on the right channel and at the right time.

Direct bookings are key to increasing revenue. Bookboost’s CRM will help you reach your OTA bookers, get their guest details and create personalised campaigns for them. By getting direct access to your guests, you will deliver value, increase loyalty & foster bookings in your owned channels.

Capture the right data and increase guest loyalty

Say goodbye to complicated and outdated tools. Bookboost’s CRM allows you to segment your guests into hundreds of audiences (first-timers, returners, high-spenders, type of room, and more), and personalise your messages accordingly.

Personalise campaigns in the way you want it

From pre-stay to post-stay, gain absolute control and clarity over all touchpoints. Get an overview of what is being sent on every channel. Build guest journeys for each of your properties, use templates, drag and drop, and use automation across properties to save time for your team.

Build Clear & Easy Guest Journeys

Structure and organise your data. Use website data, financial data and behavioural data to know your guests better and leverage the right insights to fuel your projects.

Understand your guest data like never before

Increase marketing efficiency with automation! Create workflows, set triggers and schedule messages. Once set up, your communications will flow on its own, no matter the time or the day.

Save time in your marketing operations

With Bookboost hospitality CRM, you can reach your OTA bookers and create a profile for each guest. With real data, you can generate loyalty and increase revenue. 

Turn OTA bookers into loyal customers

If you only use email, your brand is losing opportunities to increase revenue. Instead, send campaigns via SMS, WhatsApp and email, increasing your conversion up to 8x more than an email-only CRM.

Say goodbye to lower conversion campaigns

Multi-Channel CRM by Bookboost 

If you want to send multi-channel campaigns (Email, SMS & WhatsApp), automate communication, build guest journeys and organise guest data.

CRM Expert

Handle all inbound & outbound communication - on the right channel, at the right time, to the right profile.

Magic Formula (Full Platform)

For you who want to create email marketing campaigns, light automation and organise your guest data.

CRM Starter

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Topsys

As a French partner of Apaleo, we created Topsys-Office with the aim of adding our vision of a manual communication tool integrated into an API-First platform. Thanks to Apaleo's open platform, we were able to integrate our technology directly into Apaleo PMS screens, simplifying use for teams.

We then focused on the automation that we could offer and there too we choose an automation tool totally integrated with Apaleo’s API. Topsys-Office module and templates can be used in automatic scenarios allowing the hotel to build their own customer journey. (Vers. Entreprise with Make.com module, contact us for more information)

Create your own template, registration form to printed or pushed on a tablet, confirmation, cancellation,  invoices, payment link and access them directly in Apaleo reservation tab. Access to the history of emails already sent

Total customization

Create your own templates. Automatically fill fields with apaleo data and add text directly before sending

Simple and flexible application

Accessible directly in the Apaleo reservation tab

Well integrated for direct access

Offer registration on a tablet at check-in and send the data back to Apaleo

2 way with Apaleo

Top-Office

Topsys-Office Standard

Send your confirmation, invoice, payment link and keep logs

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Get your guest data during checkin with a registration on tablet

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Build your email journey with automated scenarios

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Smart Host GmbH

Simple. Automated. Profitable.
Smart Host: Smart communication for hoteliers and guests

With Smart Host, you can communicate with your guests in a targeted, automated and yet personalized way. Thanks to automation and artificial intelligence, your hotel can look forward to more satisfied guests. The hotel CRM enables you to communicate in a personalized way in an amazingly short amount of time.
And: your success is finally measurable! You get all the figures in real time at a glance in the Smart Host dashboard.

Are you changing your PMS? Did you know that most hotels lose their entire reservation history in the process?
No more worrying about reservation data! When changing PMS, Smart Host ensures that not only your guest data but also your entire reservation history is not lost.

Smart Host integrates with apaleo to access guest and reservation data, facilitating automated, AI-driven communication. Enhance direct bookings and nurture regular guests through timely and personalized interactions. 

Use your guest and reservation data for more direct bookings

Maximize your communication impact by leveraging automatic, AI-driven campaigns that deliver timely and personalized content to your guests. 

Automatic and AI driven newsletter campaigns

Effortlessly engage your guests throughout their entire journey with automatic, AI-driven campaigns and surveys that guarantee effective communication before, during, and after their stay. 

Automatic transactional campaigns and surveys

With seamless integration to apaleo, effortlessly send personalized offers to your guests in just a few clicks and boost your direct bookings.

Personalized offers

Get a detailed guest profile with an interaction timeline containing all touch points the guest has with your hotel. Enrich your guest profiles with additional data that is collected by Smart Host.