About MARA AI Review Assistant
MARA is the AI-powered review assistant built for modern, independent hotels and hotel groups. It delivers the most personal and brand-aligned AI responses—automatically adapting to your hotel’s tone and learning how to handle recurring topics like a human would. Unlike clunky legacy systems, MARA is fast, intuitive, and built for teams who value time and guest connection. Its built-in AI analytics engine doesn't just show data—it tells you exactly what to improve to boost ratings and guest satisfaction.
Here are some key MARA features:
- The most personal AI for review responses that adapts to your language
- Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done".
- Truly personalized and actionable analytics, as individual as each hotel
- Response automation (e.g. automatic responses to 5-star reviews without text from Google)
Why the MARA x Apaleo Integration is unique:
- The only 2-way integration that enriches your PMS and your ORM data
- Seamlessly integrates in both systems
- Better PMS data to serve guests more personal
- Enriched review data for enhanced analysis
- Improve your overall rating
- MARA helps you efficiently increase your ratings on platforms like Google, Booking, Tripadvisor etc. to enhance your online reputation and increase your hotels visibility.
- Boost your response rates
- MARA customers achieve 100% response rates with ease because our AI understands your language and knows your hotel. This means you only need to approve replies and publish them from the Review Inbox.
- Save time and money
- We want to help you focus on what really matters - spending time with your guests to create an exceptional guest experience. MARA helps you save plenty of hours each week managing your reviews.
Integration features
Create reservation notes in Apaleo
Transform every returning guest check-in into a tailored experience. MARA enriches your PMS data with guest preferences gathered from reviews and surveys, allowing your team to anticipate needs effortlessly.
Room-level performance analytics
Gain deeper insights into your property with detailed room-level analysis. Identify which rooms receive the best and worst ratings—and understand the reasons behind them.
Automated service tickets
MARA automatically generates maintenance and housekeeping tickets (e.g., "A/C broken in room 105"). These can be easily retrieved via our API and integrated directly into your existing ticketing system.