About Shadowbook
ShadowBook is an AI-powered guest engagement and booking automation platform that connects directly to your Apaleo property management system. It deploys intelligent virtual AI concierges across the messaging channels your guests already use — WhatsApp, Instagram DM, Telegram, Facebook Messenger — enabling hotels to handle room availability queries, create reservations, generate secure Apaleo Pay payment links, and send booking confirmations, all automatically and in real time.
With ShadowBook, hoteliers eliminate manual front-desk tasks, reduce guest response times to seconds, and capture bookings 24/7 without human intervention. Guests enjoy a seamless, natural conversational booking experience on their preferred platform, while hotel staff gain more time to focus on delivering exceptional in-person hospitality.
ShadowBook uses Apaleo's OAuth 2.0 secure connection, real-time Reservation and Folio webhooks, and the Booking, Finance, and Rate Plan APIs to deliver a fully automated end-to-end guest booking lifecycle — from first inquiry to payment confirmation.
- 24/7 Automated Bookings Across Every Channel
- Capture reservations around the clock via WhatsApp, Instagram, Telegram, Facebook Messenger — all synced directly to Apaleo in real time. No missed inquiries, no manual effort.
- Instant Apaleo Pay Links & Confirmation
- After every reservation, ShadowBook automatically generates and sends an Apaleo Pay payment link to the guest. Payment status is tracked via Apaleo Folio webhooks and a confirmation message is sent.
- Zero-Touch Front Desk for Routine Bookings
- ShadowBook handles the complete guest booking journey autonomously — availability checks, room selection, reservation creation, payment collection, and confirmation — freeing your front-desk team.
Integration features
Omnichannel Room Bookings
Guests can check availability, pick a room, and confirm a booking directly in WhatsApp, Instagram, Messenger and telegram — no phone calls, no front desk queue. Every reservation is instantly created in Apaleo so your PMS is always up to date.
Instant Guest Notifications
The moment a booking is created, modified, or cancelled in Apaleo, the guest automatically receives a WhatsApp message. No manual follow-up needed — guests are always kept in the loop without any effort from your team.
Automated Payment Collection
After booking, the guest receives a secure payment link directly in WhatsApp. Once paid, their bill in Apaleo updates instantly and they get a confirmation — no phone calls, no manual invoicing, no chasing payments.