SHR’s Windsurfer® CRS


Offering the best of AI with a human touch, break free from having to solely trust the ‘black box’
Fewer than 10 installs
apaleo Certified
Connect app

About SHR Wave RMS

Offering the best of AI with a human touch, Wave lets today’s Revenue Managers break free from having to solely trust the ‘black box’ they are normally bound to by other revenue management systems.

With its unique Strategy Builder tool, Wave brings revenue managers AI models that can be adjusted to fit your hotel’s particular strategy, while allowing for more transparency in pricing recommendations—so you can get back to running your hotel.


Wave Algorithms

  • Provide automated forecast demand using non-linear calculations for price elasticity
  • Produce highly-accurate forecasting and pricing recommendations through to ‘day to arrival’
  • Use AI-powered number crunching, providing more and better calculations than manual RMS processes

Strategy Builder

  • Includes an override feature for hoteliers to stay in control of their strategy
  • Allows hoteliers to set a variety of controls/limits on rate metrics
  • With this unique functionality, revenue managers can take control of optimizing their strategy
  • Allows some customization by combining your property’s best strategy with the power of AI pricing

Enhanced Reporting

  • Puts the right data at your fingertips in one click, in one report, eliminating the need to export multiple sets of data
  • Reports can be set from manual to automated when needed, providing quicker insights
  • Choices include pace and pick-up reports that drill down to rate code levels

Group Displacement

For example, if F&B is bringing in a large amount of money, the group displacement feature will recommend rates that will take that into consideration


SHR Wave RMS has not shared public pricing.