About BE-A
BE-A is the AI receptionist for hotels that want faster guest service without adding more work to the front desk. Depending on channels and integrations, it can automate up to 90% of guest enquiries across email, WhatsApp and phone, while your team focuses on the cases that need judgement or a human touch.
Unlike a standalone chatbot, BE-A combines hotel-specific knowledge with live data from Apaleo and connected booking engines. It answers questions 24/7 in 100+ languages, checks availability and rates, creates personalised offers, completes reservations, confirms extra services and routes exceptions to the right person — while keeping every conversation visible to your team.
With BE-A Voice, guests can call the hotel, ask questions, receive a personalised offer and complete a booking in the same conversation. When human input is needed, BE-A involves the right team member with the full context. Each call is transcribed and available in the BE-A interface, helping prevent enquiries and sales opportunities from being lost.
Start with BE-A Text, add phone handling with BE-A Voice, or bring the same assistant into your lobby with BE-A Avatar. One knowledge base, one brand voice and one guest context across channels.
BE-A does more than answer questions. It can guide guests through the booking journey, recommend relevant upgrades and hotel services, and complete connected actions such as creating offers and reservations.
Hotels stay in control. Choose human-review mode, automate approved request types and take over any conversation when needed. BE-A escalates unusual, sensitive or low-confidence cases instead of guessing.
For Apaleo hotels, BE-A reads live inventory, room types, rate plans and services from Apaleo and connected booking engines, then writes eligible reservations and changes back. No duplicate setup, copy-paste or disconnected guest history.
The result: no missed calls, fewer missed revenue opportunities, instant phone availability and text responses in less than 90 seconds — with consistent multilingual service and more time for staff to focus on guests.
- Instant answers, day or night
- Guests receive accurate answers 24/7 in 100+ languages, with text enquiries answered in up to 90 seconds — even outside reception hours.
- No missed calls. No missed revenue.
- BE-A Voice answers every call, creates offers and bookings, and records a full transcript in the frontend. Staff join only when needed.
- Bookings and upsells completed automatically
- BE-A guides guests from enquiry to confirmed reservation, while actively offering relevant extras such as breakfast, parking, spa or upgrades.
- Less manual work, fewer errors
- BE-A uses live Apaleo and booking-engine data, then writes confirmed bookings and service changes back — without copy-paste or double entry.
Integration features
Live availability, rates and offers
BE-A reads real-time inventory, room types, rate plans and services from Apaleo and your booking engine to answer accurately and generate relevant offers.
Reservations and services written back
Eligible bookings, cancellations and extra services are applied directly in Apaleo, reducing copy-paste, double entry and manual errors.
Voice bookings created in Apaleo
Guests can call, receive an offer and complete a reservation in one conversation. BE-A records the transcript and involves staff only when needed.