About BE-A
BE-A is an AI-powered guest communication assistant that automates your hotel's email channel — handling booking inquiries, reservations, modifications, cancellations, and extra service requests without manual effort.
Connected directly to your Apaleo account, BE-A reads your live inventory, rate plans, and services to give guests accurate, real-time answers. When a guest writes in to book a room, BE-A checks availability, presents the right offer, confirms the reservation, and writes it straight into Apaleo — no copy-paste, no manual entry. When they reply to add breakfast or request a late checkout, BE-A handles that too.
Your team sees every conversation in the BE-A admin interface, with the ability to review, edit, and override any response before it goes out. For routine requests, BE-A can be configured to respond automatically, reducing response time from hours to seconds — around the clock, in multiple languages.
- Instant responses, any time of day
- Guests don't wait for office hours. BE-A responds to booking inquiries and requests immediately, whether it's 2 PM or 2 AM, in the guest's language.
- Reservations synced directly to Apaleo
- BE-A reads your live rate plans, room types, and availability from Apaleo and writes confirmed reservations back — no double entry, no sync errors.
- Upsell extra services automatically
- BE-A presents and confirms your Apaleo-configured services — breakfast, parking, spa — during the booking conversation, increasing ancillary revenue without extra staff effort.
- Less manual work, fewer errors
- Availability questions, booking confirmations, cancellations — BE-A handles the full email loop without staff needing to open Apaleo and type a reply.
Integration features
Live availability & offers from Apaleo
Pulls real-time availability and pricing directly from Apaleo to present accurate offers to guests — no manual rate management.
Reservations written back to Apaleo
New bookings, cancellations, and extra service additions are applied directly to Apaleo, keeping your PMS always up to date.
Services and rate plans auto-loaded
BE-A automatically reads your Apaleo rate plans, room types, and ancillary services, so there's nothing to configure twice.