About LIKE MAGIC
Designed for your guests. Built for your team. Powered by LIKE MAGIC.
Proudly engineered in Switzerland, LIKE MAGIC is a unified, browser-based platform that transforms the guest and staff experience into one seamless, digital journey. No downloads, no friction.
Guests can book, check in, access their room, and manage their stay entirely through a single responsive web app. The same intuitive interface is used by hotel staff to manage arrivals, communication, and operations, all in real time.
Unlike traditional systems, LIKE MAGIC functions as a true platform: it integrates deeply with hotel software, door locks, and third-party systems while continuously monitoring system stability across properties. That gives hotels full operational oversight across all properties.
Security you can rely on. LIKE MAGIC AG is ISO/IEC 27001 certified by Sensiba. The certification confirms that we manage information security systematically, from how guest data is stored and processed to how access is controlled and risks are monitored. For you, that means peace of mind when digitizing the guest journey, and a clear answer when owners, auditors or guests ask how their data is protected.
What drives us? We believe hospitality tech should start fresh, not patch over outdated workflows. That’s why we reimagine how things should work, designing tools that empower staff, delight guests, and redefine what’s possible in hotel operations.
- Seamless, Fully Digital Guest Journey 📲
- ✅ Contactless check-in & check-out—no waiting in line ✅ Digital room keys—access via smartphone ✅ AI-powered guest communication for instant responses
- Automate Operations & Reduce Costs 💰
- ✅ Automates 80% of front desk and operational tasks ✅ Reduces staffing costs by streamlining check-in, payments, and service requests ✅ Minimizes manual errors with automated workflows
- Boost Revenue with Smart Upselling 💵
- ✅ Personalized upselling at the right moment (early check-ins, upgrades, services) ✅ Automated payment processing for a frictionless experience ✅ Integrated booking engine to maximize direct bookings
- Solve Staff Shortages & Increase Efficiency
- ✅ Reduces dependency on front desk staff ✅ Automates service requests & housekeeping coordination ✅ Task management for optimal staff allocation
Integration features
Real time integration with Apaleo
All changes made by a guest or employee through the digital guest journey of LIKE MAGIC are reflected in Apaleo in real time and vice versa. This allows your hotel to have a fully digital and automated check-in and check-out process.
Digital room keys & self-serving kiosk
With LIKE MAGIC you are able to offer digital room keys to your guests. Additionally, through our self-serving kiosk guests can create physical key cards.
Guest communication
Through LIKE MAGIC, you can communicate with your guests via their preferred channels, including SMS, WhatsApp, or email, and leverage AI Connect to automate and personalize guest interactions using AI-powered messaging for faster, smarter, and more efficient service.