Germany

UMNION GmbH

UMNION® is the all-in-one CRM platform with direct connection to Apaleo.

Get a 360 degree view of your guests with detailed profiles, an overview of all past reservations and smart categorizations.

360 degree view of all guests with complete profiles, past stays, total revenue per guest and categorization.

Guest profiles

CRM system with direct connection to Apaleo and additional features like guest profiles, check-in or reservations. Everything on one platform.

Full Apaleo connection

Get a 360 degree view of your guests with complete guest profiles, a history of all past stays, total revenue per customer and categorizations.

360 degree guest profile

CRM system with additional features like check-in, email automation or guest communication. Everything on one platform.

All-in-one platform

UMNION

UMNION® CRM & Sales Automation

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Automation platforms allow technical and non-technical users to automate processes through a user-friendly  interfaces instead of traditional computer programming.

Automation platforms

A customer relationship management software (CRM) allows to manage and store guest data to initiate, build, nurture, track, manage and grow relationships with existing and potential hotel guests. CRMs enable hoteliers to identify sales opportunities, record and manage customer service issues and launch email marketing campaigns in one central place.

CRM & email marketing platforms

United States

Cendyn

Capture demand and drive direct bookings by managing your digital ads and metasearch campaigns from one single platform. 

Increase your direct bookings by up to 30% with Cendyn Digital Marketing Platform, a powerful all-in-one digital ads management solution: 

    •	Connect easily to all main metasearch engines
    •	Enhance visibility across all Google advertising channels and inventory in one platform
    •	Manage your metasearch, paid search and Google Performance Max for travel goals campaigns in one platform
    •	Appear in top position on Google with Search Ads and be visible across all of Google with Performance Max for travel goals


Advertise your hotel and its official rates on all main metasearch engines and media channels to generate more visibility and direct bookings. 

Advertising made easy

You must configure your booking engine (ARI flux) to push price and availability to Cendyn DMP so we can provide you with a calendar history of 365 days / 14 nights from 1 to 4 adults for metasearch engines.

Integration

Leverage multi-channel advertising from a single platform to drive direct bookings and gain 30% more website traffic with PMax for travel goals.

Gain direct bookings

Connect to over 100 market-leading booking engines, CRS, and PMS.

Bridge the gap

Place your hotel in strategic spots across metasearch, paid search, and all Google channels with Google PMax for travel goals, excluding your OTA competition.

Be more visible

With our custom bidding center, create your own bidding strategies at scale, choose and mix models (commission, CPC, CPA, FBL, etc.).

Increase your ROI

Cendyn Digital Marketing Platform

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Metasearch & Adtech

MARA Solutions

Responding to online reviews can be a daunting task, but it doesn't have to be with our AI Review Assistant of MARA. Our tool is designed to ease your Online Reputation Management process, making it more efficient, personalized, and time-saving. It offers the best and most personalized AI for responding to and analyzing your guest reviews.

Here are some key features:
- The most personal AI for review responses that adapts to your language
- Review Inbox with collected reviews from all your review sources. Replying becomes as easy as hitting "Generate reply" > "Send" > "Done".
- Truly personalized and actionable analytics, as individual as each hotel
- Response automation (e.g. automatic responses to 5-star reviews without text from Google)

Enable your staff to access MARA from your Apaleo dashboard to enhance your online reputation from your PMS. 

Access MARA from Apaleo

MARA helps you efficiently increase your ratings on platforms like Google, Booking, Tripadvisor etc. to enhance your online reputation and increase your hotels visibility.

Improve your overall rating

MARA customers achieve 100% response rates with ease because our AI understands your language and knows your hotel. This means you only need to approve replies and publish them from the Review Inbox.

Boost your response rates

We want to help you focus on what really matters - spending time with your guests to create an exceptional guest experience. MARA helps you save plenty of hours each week managing your reviews.

Save time and money

MARA AI Review Assistant

Complete Online Reputation Management solution to manage your guest reviews & feedback.

Inbox & Analytics

Copy & Paste Review Response Generator - not connected to review platforms (Google, Booking, etc.)

Generator

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Generate the most personal AI review replies

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Conversational AI

An online reputation or review management system aggregates all guest reviews and ratings for a hotel from multiple online sources and allows hoteliers to manage, benchmark, analyze and respond to these reviews in one place. Especially for managing multi-property reviews centrally a review management system is helpful. These systems also support semantic text analysis, providing valuable insights enabling hotels to prioritise important issues or identify positive aspects by keywords. Depending on each tool, functionalities can be solely centered around the analysis of reviews or can also participate in increased review and feedback collection by providing surveying features. The distinction between feedback and reviews lies in the fact that feedback is mainly for internal use at the hotel gathering in-stay feedback to avoid potential public negative reviews. Reviews on the other hand, are the fact of driving additional traffic to public sites through a tripadvisor review collection partner for example.

Online reputation & feedback management

TrustYou GmbH

TrustYou’s Customer Data Platform (CDP) is designed specifically for the hospitality industry to consolidate customer data from various sources such as PMS, feedback systems, and loyalty programs into unified profiles. Utilizing AI-powered insights, it offers comprehensive business intelligence to understand customer behaviors, preferences, and revenue metrics. The platform seamlessly integrates with existing PMS systems, reducing setup complexity and costs. Additionally, it enables targeted marketing through top platforms like Mailchimp and HubSpot and supports omnichannel activation with event-based messaging via email, SMS, and WhatsApp. TrustYou CDP ensures robust data privacy and compliance with GDPR standards, providing a secure and efficient solution for enhancing customer engagement and optimizing operations in the hospitality sector.

Merge your customers’ touch points across all platforms and channels (PMS, guest feedback, loyalty, website, etc.) with the help of AI. 

Customers Dashboard

Target the right customer with the right message at the right time. Build audiences, create campaigns, measure return on investment without relying on other teams.

Audience Segementation

See detailed statistics on revenue and compare profitability across locations and categories.

Revenue Dashboard

Gain a 360-degree view of customer interactions to tailor services and improve satisfaction

Enhanced Customer Understanding

Target the right audience with personalized information based on detailed customer segmentation

Personalized Marketing

 Optimize marketing efforts to convert indirect bookings into direct ones, boosting revenue

Increased Direct Bookings

Receive and act upon detailed statistics and understand the effect of campaigns on audience behavior

Measure ROI on Marketing Campaigns

TrustYou Customer Data Platform

Full Customer Overview, Revenue Dashboard, Audience Building, Targeted Marketing Campaigns. Pricing starts at 349€/month per property

Full Customer Data Management

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Italy

ADDITIVE+

ADDITIVE+ MARKETING AUTOMATION is an automated marketing platform for hotels.
The integrated ADDITIVE+ CRM collects data from different sources such as PMS, websites, newsletters, ad platforms or social media channels and calculates detailed business and marketing metrics as well as centralized and consolidated guest profiles.

Utilize guest data from apaleo to create targeted marketing campaigns in ADDITIVE+, increasing engagement and conversion rates.

Automated Marketing Campaigns

Leverage detailed guest profiles from apaleo to create highly targeted segmentation in ADDITIVE+, allowing for personalized communication and offers.

Advanced Segmentation

By integrating reservation and guest data, hoteliers can offer personalized experiences, improving guest satisfaction and loyalty.

Enhanced Guest Experience

The combination of accurate reservation data and targeted marketing campaigns can lead to higher conversion rates and upsell opportunities, ultimately boosting revenue.

Increased Revenue Generation

Access to detailed business and marketing metrics allows hoteliers to make informed decisions, optimize marketing strategies, and allocate resources effectively.

Data-Driven Decision Making

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A voucher management system is software that enables hotels to create and manage prepaid vouchers, online and/or physical gift-cards, arrangements, discount codes and deals. They can be a good way for hotels to generate revenue long before the guest's stay, typically in low demand periods.

Voucher management systems

fanz

__How do we support you?__
At fanz, we are on a mission to connect companies with new and existing customers in a powerful way.

We are building amazing, easy to use, value-added services on top of the existing digital payment infrastructure that both businesses and customers love. Once you combine smart ways of accepting digital payments with loyalty rules, review automation, direct messaging, smart referrals, loyalty ad networks, smart tipping, machine learning and more, we can rethink the way businesses transact, interact and connect with new and existing customers.

__Convenient and fast payments integrated into apaleo__
- Enable QR code payments at Point-Of-Sale or send payment links via SMS/email
- Multi-channel payment via Ecommerce as well – one solution for getting paid via your website, acquiring new customers and retaining them
- Guests can conveniently pay with their mobile phones using their favorite payment providers like Google Pay, Apple Pay, Visa, MasterCard, Amex, etc.!
- Fast, secure and PSD2 compliant
- No hardware terminals, no maintenance, no touch at Point-Of-Sale
- Brings offline payments online with seamless integrations from the apaleo dashboard
- Powerful state-of-the-art CRM / Loyalty included without the need for additional cost intensive software

__Turn payments into a marketing machine__
- After payment, up to 80% of all customers participate in collecting cashback, 10x more than industry standard!
- No data silos, no sign-ups, no cards, no apps, no complex redemption and integrations. Fanz makes it convenient and beneficial for customers to spend more money with a business or group of businesses.
- We match collected cashback to the customer’s mobile number and send text messages with a 100x higher response rate than traditional marketing.

__Powerful merchant backend__
- You can define your own loyalty rules such as % of cashback, frequency and time frame.
- Access to transactions and customer data in real time.
- Detailed reporting on each payment, redeemed cashback, cost and ROI at your fingertips.
- Form a network by inviting other merchants into your network

__A new kind of CRM on autopilot__
Our built-in CRM knows best (based on machine learning) when to send your existing customers a personalized text message to retain them. “Your x€ cashback is waiting for you. Come back x more times for payout”

__Motivate customers to refer a friend__
Incentivize your customers to refer a friend so you can acquire new ones. “Invite a friend and you both get x% cashback at your next purchase with Y”

__Get on top of every Google search__
Fanz triggers your customers to review your business after every purchase. More reviews mean more customers finding you and buying from you. “Wooohooo. You just received x€ cashback.

fanz processes the payment and posts in Guest Account

Seamleassly performing the payment

fanz will create a new reservation in apaleo

New Reservation Creation

Incentivize your customers to refer a friend so you can acquire new ones. “Invite a friend and you both get x% cashback at your next purchase with Y”

Motivate customers to refer a friend

Fanz triggers your customers to review your business after every purchase. More reviews mean more customers finding you and buying from you. “Wooohooo. You just received x€ cashback.

Get on top of every Google search

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With fanz you bring them online. Your customers pay with their mobile wallets like Apple Pay, Google Pay, PayPal...

Fanz Payment Engine™

Define your loyalty rules such as cashback %, frequency and timeframe. Reach 100% of paying customers without the need of costly systems.

Fanz Loyalty Engine™

Enable your customers to seamlessly leave a review after every purchase. More reviews means better rankings, means more revenue.

Fanz Review Engine™

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Point of sale systems

Re:Guest

Re:Guest is the digital room seller for the hotel of the future. The sales software recognises and exploits the revenue potential of your rooms and additional services in every phase of the guest journey.


With Re:Guest, you create offers that make your guests' hearts beat faster - with Auto Offer even completely automated and always 100% personalised - maximise the sale of additional services thanks to the upselling function, send profiled newsletters that strengthen guest loyalty and chat with your guests in Messenger and on WhatsApp.  


Re:Guest is the cloud software that takes your hotel sales to the next level.

2-way integration

Sending offers via e-mail 📬 is out. An enquiry comes in. I automatically create a website for the offer. Tailored to the wishes of the guest. Looks crisp, works at a rate of knots, reaches the heart

CRISP OFFER. GOOD CONVERSIONS.

That is why I will always sell a little bit more to your guest🧴. Your awesome additional services for example. Champagne instead of Prosecco for your guest? Leave it to me!

CHARMING SALESMEN ALWAYS SELL MORE.

I don’t send around newsletters 📰 randomly. I choose the right topic for the right guest. And the right channel. News via WhatsApp 💬? Great! I can do that.

I SPEAK YOUR GUEST'S LANGUAGE.

Is your reception understaffed 🤯? Your guest will still get his offer! With Re:Guest AUTO OFFER 🤖, the most intelligent digital collaborator you could ever imagine. I'm not a bot, but a room seller.

I SEND OUT OFFERS AUTOMATICALLY.

ReGuest

- automated collection of data for efficient guest care, Automated Workflows and Analytics
- simple and fast creation of personalised offers

OFFERS Plan

- automated collection of data for efficient guest care, Automated Workflows and Analytics
- Wish list and automated sales of services

UPSELLER Plan

- 'Sales Campaigns' Plan
- Auto Selection: automatic and personalised sales messages

POSTSELLER Plan

- Offers Plan + Upseller Plan + Postseller Plan

SALES CYCLE Plan

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TrustYou’s all-in-one Customer Experience Platform (CXP) empowers hoteliers to collect, analyze and respond to feedback from their guests, identify areas for improvement, and address issues promptly. This leads to guest satisfaction, positive reviews, and more bookings.

Top Features

- Self-Service to navigate entities, segments, and groups
- Comprehensive inbox featuring all reviews & ResponseAI
- Customized unlimited surveys across the guest journey
- Business Intelligence & Operations to get highly competitive insights
- Review and Survey widgets to boost SEO and brand loyalty

TrustYou’s CXP easily integrates with other hotel software, such as PMS, CRM, or revenue management systems. Therefore, the data generated by feedback directly impacts operations, performance, and communications, all while supporting hoteliers in their strategic processes and decision-making.

While using apaleo for your reservations data, with TrustYou integration you can manage your reputation online and make use of your reservation data to enrich your guest profiles and therefore, leverage unique insights around guests' experience with TrustYou surveys.

Seamless guest data integration between Apaleo and TrustYou to enable an automated survey mailing to reduce time and avoid manual uploads. It helps to improve guest experiences and satisfaction.

 Leverage unique guest insights with TrustYou Surveys

TrustYou's CXP platform allows you to access and take action on all feedback collected through your own guest surveys or submitted on third-party sources

One Platform for all Guest Feedback

Get the best insights from detailed analysis of guest reviews to improve your performance and take immediate action on improving the guest experience 

State-of-the-Art Business Intelligence

Utilize check-in, on-site pulse-check, and post-stay surveys to understand your guest's experience at all times to enable faster service recovery.

Gain a better understanding of your guests

TrustYou responseAI allows users to quickly respond to guest reviews using cutting-edge technology, producing genuine responses that feel human with minimal effort required from your staff.

Utilize ResponseAI to save time and money

TrustYou CXP

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Sweden

Bookboost AB

Elevate your hotel's guest experience with Bookboost's Multi-Channel CRM – a holistic solution designed exclusively for the hospitality industry.

Seamlessly effective and user-friendly, this CRM harnesses the power of data to offer a comprehensive understanding of your guests. You will gather all the insights you need to power up your offerings and make data-driven decisions that enhance guest satisfaction. 

With a visual and clear mapping of the guest journey, you will know what is being sent at every stage of and on each channel -not just email. With advanced targeting and personalised communications, conversions soar, while automation boosts marketing efficiency.

Uncover new revenue streams, increase conversions and engage with your guests using the right message on the right channel and at the right time.

Direct bookings are key to increasing revenue. Bookboost’s CRM will help you reach your OTA bookers, get their guest details and create personalised campaigns for them. By getting direct access to your guests, you will deliver value, increase loyalty & foster bookings in your owned channels.

Capture the right data and increase guest loyalty

Say goodbye to complicated and outdated tools. Bookboost’s CRM allows you to segment your guests into hundreds of audiences (first-timers, returners, high-spenders, type of room, and more), and personalise your messages accordingly.

Personalise campaigns in the way you want it

From pre-stay to post-stay, gain absolute control and clarity over all touchpoints. Get an overview of what is being sent on every channel. Build guest journeys for each of your properties, use templates, drag and drop, and use automation across properties to save time for your team.

Build Clear & Easy Guest Journeys

Structure and organise your data. Use website data, financial data and behavioural data to know your guests better and leverage the right insights to fuel your projects.

Understand your guest data like never before

Increase marketing efficiency with automation! Create workflows, set triggers and schedule messages. Once set up, your communications will flow on its own, no matter the time or the day.

Save time in your marketing operations

With Bookboost hospitality CRM, you can reach your OTA bookers and create a profile for each guest. With real data, you can generate loyalty and increase revenue. 

Turn OTA bookers into loyal customers

If you only use email, your brand is losing opportunities to increase revenue. Instead, send campaigns via SMS, WhatsApp and email, increasing your conversion up to 8x more than an email-only CRM.

Say goodbye to lower conversion campaigns

Multi-Channel CRM by Bookboost 

If you want to send multi-channel campaigns (Email, SMS & WhatsApp), automate communication, build guest journeys and organise guest data.

CRM Expert

Handle all inbound & outbound communication - on the right channel, at the right time, to the right profile.

Magic Formula (Full Platform)

For you who want to create email marketing campaigns, light automation and organise your guest data.

CRM Starter

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France

Topsys

As a French partner of Apaleo, we created Topsys-Office with the aim of adding our vision of a manual communication tool integrated into an API-First platform. Thanks to Apaleo's open platform, we were able to integrate our technology directly into Apaleo PMS screens, simplifying use for teams.

We then focused on the automation that we could offer and there too we choose an automation tool totally integrated with Apaleo’s API. Topsys-Office module and templates can be used in automatic scenarios allowing the hotel to build their own customer journey. (Vers. Entreprise with Make.com module, contact us for more information)

Create your own template, registration form to printed or pushed on a tablet, confirmation, cancellation,  invoices, payment link and access them directly in Apaleo reservation tab. Access to the history of emails already sent

Total customization

Create your own templates. Automatically fill fields with apaleo data and add text directly before sending

Simple and flexible application

Accessible directly in the Apaleo reservation tab