United States

Cendyn

Gain direct bookings: Unleash the potential for a remarkable 30% surge in direct bookings through our robust, all-encompassing ads management solution. Capture ready-to-book travelers at the right time of their customer journey, when they are looking for your hotel via Google Hotel Ads, Tripadvisor, Trivago or Kayak. Manage your distribution by controlling your cost of sales, budget, and visibility. 

Boost your visibility: Amplify your hotel's visibility by harnessing the power of Cendyn’s industry-first integrations through Google Property Promotion Ads, Tripadvisor Sponsored Placement, and Trivago Sponsored Listing, positioning your establishment as the preferred choice for travelers seeking accommodation at your destination.

Expand your reach: As a Premier Google Partner, Cendyn DMP effortlessly integrates with Google PMax for Travel Goals, allowing you to manage your ads directly in the platform, delivering targeted ads at every stage of the purchase journey. 

Meet your needs and goals: Customize campaigns, blend bidding models, and benefit from transparent performance tracking via automated reporting dashboards. With connectivity to over 150 booking engines, bridge the pricing gap between your official website and digital ad channels. Opt for hands-on management or allow our team of digital marketing experts to navigate you toward unprecedented revenue success.

Advertise your hotel and its official rates on all main metasearch engines and media channels to generate more visibility and direct bookings. 

Advertising made easy

You must configure your booking engine (ARI flux) to push price and availability to Cendyn DMP so we can provide you with a calendar history of 365 days / 14 nights from 1 to 4 adults for metasearch engines.

Integration

Unleash the potential for a remarkable 30% surge in direct bookings through our robust, all-encompassing ads management solution. 

Gain direct bookings

Amplify your hotel's visibility by harnessing the power of Cendyn’s industry-first integrations through Google Property Promotion Ads, Tripadvisor Sponsored Placement, and Trivago Sponsored Listing.

Boost your visibility

As a Premier Google Partner, Cendyn DMP effortlessly integrates with Google PMax for Travel Goals.

Expand your reach

Customize campaigns, blend bidding models, and benefit from transparent performance tracking via automated reporting dashboards.

Meet your needs and goals

Cendyn Digital Marketing Platform

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Metasearch & Adtech

Germany

detco GmbH

Using the Google Connector by detco enables you to list your hotel directly in Google Hotel Search, Google Business Profile & Google Maps.

You simply update your rates in apaleo and the Google results are updated automatically.

When a guest wants to book, he gets redirected a landing page of your choice, for example to your hotel homepage or booking engine.

The connector has direct support for [myIBE](https://store.apaleo.com/apps/myibe).

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Google Free Booking Links

Basic plan

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The providers opensmjle & Detco offer metasearch connectivity for all hotels using
the MyIBE booking engine in connectivity with Apaleo.
How can hotels take advantage of this service:
Metasearch management for hotels. Without headaches. Easy as 1,2,3...!
When CPC & CPA sound like Egyptian hieroglyphics to you, we have the right offer.
Jump into the co-driver's seat, we'll take the wheel, and we'll do it on autopilot.
Control your campaigns on the metasearch portals, easily!

In partnership with myIBE your team at opensmjle handles the management of your
rates on following portals:

- Google Hotel Ads
- Trivago
- TripAdvisor
- Kayak
- Skyscanner
- hotelcombined
- Bing

All meta-channels can be controlled using our 2-way interface with myIBE.

Benefits:
- All channels from a single point of contact
- 2-way interface with myIBE
- A short contract period of only 6 months, cancellable afterwards on a monthly basis
- Affordable pricing
- Easy and fast implementation handled by your team at opensmjle
- English & German speaking support from Cologne, Germany, by email and phone
- Fixed price for MyIBE integration at Euro 1 per room / month, no matter how many meta-
channels are connected
- Both billing models possible: Cost per Acquisition (CPA - commission model) or Cost per
Click (CPC)
Our package. Start receiving direct bookings, now.

Services:
- One-time setup CPC/CPA and bid management with predefined cost limits
- One-time profile analysis on meta channels
- 30-minute kick-off call with one of our experts & overview by email
- Monthly report on all bookings and costs
- Integration with Google Hotel Ads, Trivago, TripAdvisor, Kayak and Skyscanner
possible
- Both billing models possible: Cost per Acquisition (CPA - commission model) or
Cost per Click (CPC)
- Exclusively for CPC users: Google Dashboard overview, monthly campaign
optimization

Rates, restrictions & availabilities are controlled directly in Apaleo and transferred to the MetaSearch channels.

Real-time rates & availability 

Select the appropriate billing model depending on the MetaSearch channel.

CPC, CPA & PPS available

Monthly via Google Locker Studio for most important KPIs. Additional reports on request.

Regular reporting of the most important KPIs

The choice is yours: Google Hotel Ads, Trivago, Tripadvisor, Kayak & Skyscanner.

Control your MetaSearch Channels

Guests book directly via myIBE and ensure a positive conversion rate.

Increase your direct booking rate

No channel manager necessary. Rates & availabilities are mapped directly with mirai.

Direct rate mapping via Apaleo

Reduce dependence on OTAs and improve your distribution mix.

Reduce your distribution costs

asset

myMetaSearch by detco and opensmjle

One-time setup fee of 199€ | 79€ monhtly for GHA only | 99€ monthly for up to five MetaSeacher Channels

Monthly 

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Netherlands

Adchieve

Adchieve's software enables property owners and travel agencies to create profitable advertising campaigns efficiently on a large scale.

Reach travelers at the very moment they are searching online. Complete with up-to-date booking information from Apaleo. Increase direct bookings and generate more new customers. Travel-specific advertising software.

Connect: bring different worlds together
Adchieve ensures that the advertising platforms that are important to you are continuously fed with the most accurate and up-to-date information. Information that determines your visibility and results, such as prices, availability, and accommodation features. Adchieve connects Apaleo to all major advertising platforms and is an official integration partner of Google Hotel Ads, Google Vacation Rentals, Tripadvisor, trivago, and Bing Hotel Price Ads.

Automation: continue growing through efficient upscaling
Adchieve automation software enables you to scale up your business efficiently in Google Search, Hotel Ads, and Bing. Our smart tools use your data and systems as input to automatically create large-scale advertising campaigns with hyper-relevant ads that precisely match what travelers are looking for.

Insights: get insights that enable you to make the right decisions
Adchieve provides you with the insights you need to make results-driven decisions. As an advertiser, you possess valuable data to enable you to optimize campaigns. Take the booking window or margins, for example. Adchieve unlocks this data, translates it, and makes it available to drive campaigns.

Why choose Adchieve?

• Specialist with years of experience in Travel advertising.

• State-of-the-art software that can be connected with any booking system.

• You retain control and ownership of your advertising accounts and data.



Connect to Google Hotel Ads, Tripadvisor, Trivago, Google Vacation Rentals, Google Search ads, and many more

Connect to multiple advertisement platforms

Adchieve is an official integration partner of Google Vacation Rentals, Google Hotel Ads and various other metasearch platforms, like TripAdvisor and trivago.

Official Integration partner

Adchieve brings to the table an extensive track record in travel advertising. Over the years, we have dapted to industry shifts, and navigated the complexities of the travel landscape.

Specialist with years of experience 

State-of-the-art software that can be connected with any booking system.

State-of-the-art software 

You retain control and ownership of your advertising accounts and data.

Stay in control

Reach travelers at the very moment they are searching online. 

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Increase direct bookings and generate more new customers.

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Complete with up-to-date booking information from Apaleo. 

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Specialist with years of experience in Travel advertising.

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Switzerland

Hotel-Spider

Meta search platforms allow guests to compare, not just different hotel offers but also a variety of intermediaries for each property. On Trivago and TripAdvisor a traveller can see all the different offers that exist for your property in a central place. This gives you the possibility to position your direct booking option next to the offer from other platforms such as OTA’s.

Most Meta Search sites work based on a Pay Per Click (PPC) or Cost Per Click (CPC) price model. You as the official hotel website bid for the positioning on the meta search platform. When a guest clicks on the like he gets taken in to the booking process on your homepage and it will create a cost per click for you with the meta search provider.

META SEARCH AND YOUR BOOKING STRATEGY

Your website and booking engine are the core of your direct booking strategy. If you can’t generate traffic on your website, even the best conversion rate won’t bring you the results you’re looking for.

META search advertisement is one of the tools available to compete for guests’ attention, drive traffic to your website and convert direct guests. Everything needs to work together in order for you to get the return on advertising spend you’re looking for.

HOTEL-SPIDER WEB-BOOKING-ENGINE

In combination with Spider-Booking, we offer the possibility of connecting to Trivago, TripAdvisor and soon G.........

Get basic information

Hotel-Spider Metasearch

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Operations

Marketing

Restaurant & spa

Guest experience

Meetings & events

Back office & administration

Revenue & distribution

For serviced apartments

For selected service hotels

Create a digital customer journey

Streamline staff communication

Optimise your pricing

For independent hotels

For full service hotels

A customer relationship management software (CRM) allows to manage and store guest data to initiate, build, nurture, track, manage and grow relationships with existing and potential hotel guests. CRMs enable hoteliers to identify sales opportunities, record and manage customer service issues and launch email marketing campaigns in one central place.

CRM & email marketing platforms

An online reputation or review management system aggregates all guest reviews and ratings for a hotel from multiple online sources and allows hoteliers to manage, benchmark, analyze and respond to these reviews in one place. Especially for managing multi-property reviews centrally a review management system is helpful. These systems also support semantic text analysis, providing valuable insights enabling hotels to prioritise important issues or identify positive aspects by keywords. Depending on each tool, functionalities can be solely centered around the analysis of reviews or can also participate in increased review and feedback collection by providing surveying features. The distinction between feedback and reviews lies in the fact that feedback is mainly for internal use at the hotel gathering in-stay feedback to avoid potential public negative reviews. Reviews on the other hand, are the fact of driving additional traffic to public sites through a tripadvisor review collection partner for example.

Online reputation & feedback management

Chatbots, sometimes referred to as chatterbots or bots, are software applications that enable automated conversations through messaging interfaces such as a live chat on a hotel’s website, Facebook Messenger, WhatsApp, WeChat, or other instant communication channels. Chatbots currently support 3 main use cases. The first one is to increase operational efficiency. While every guest is unique, most of their questions & requests are repetitive and can be answered by automated replies. Chatbots act as a filter so that only the questions that require human attention will be escalated to staff. The second use case is driving hotel direct bookings. The conversation format makes it easy for customers to get the information they seek but it also enables the chatbot to capture customer details, travel dates or special wishes. The third use case is fulfilling customer expectations, static content becoming less and less relevant to mobile customers. Chatbots offer instant access to relevant information. There is a distinction to be made between simple chatbots (rule-based) which match user questions with predefined answers, and advanced chatbots that use artificial intelligence to expand knowledge and capabilities over time by learning through interactions with users. The best chatbots use a combination of intent detection and machine learning, with escalation to live agents if they do not understand or do not yet have the knowledge to handle a query.

Live chats & chatbots

Hotel loyalty programs or better known as hotel rewards programs are usually run to encourage the guests to come back to a your hotel or brand. These guest loyalty programs in hotels include offering memberships to guests, and offer special amenities, discounts and reward points when they transact with your hotel.